Widely
recognised as the Oscars of the media world with a focus on innovation, strategy, research and seamless integration, The Advertising Club (TAC) says it set a new benchmark for the EMVIE Awards, with 33 agencies
participating to submit 1 779 entries, of
which 443 entries were shortlisted.
More than 1 000
professionals from the media, marketing, advertising and research
fraternities witnessed one Grand EMVIE, 46 Gold and 71
Silver EMVIE trophies being presented to winners in addition to 73
Bronze winners receiving recognition, says the awards.
According to the awards, Wavemaker
India, with 665 points, was recognised as The Best Media Agency of the Year and Mondelez
India Foods Pvt. Ltd., with 380 points, was
declared as The Best Media Client of the Year.
Initiative
Media (India) Private Limited won the coveted Grand EMVIE for Amazon Prime Video — Gen AI. Mirzapur won in
the category Best Media Innovation: Best Use of AI for a Media Solution. Mindshare
India, with 570 points, stood second and EssenceMediacom, with 275 points, stood third, adds the awards.
The EMVIE
for Diversity Equality & Inclusion (DE&I) was awarded to Interactive
Avenues for Chhanv Foundation. The Young
EMVIE of the Year was awarded to Navneet Kabra from Wavemaker
India for Cadbury 5 Star & Cadbury Celebrations — 'The Joker Who Got Cadbury
the Winning Hand,' says the awards.
Rana
Barua, Group CEO of Havas India, South East, and North Asia, and President of
The Advertising Club,
says, "As we celebrate 25 years of the EMVIES, it's a moment to
acknowledge how these awards have become a true reflection of our industry's
relentless pursuit of innovation, creativity and excellence. The EMVIES have
consistently evolved to capture the spirit of transformative storytelling and
the power of effective media strategies. This milestone is a tribute to the
passion and dedication of media professionals who continue to raise the bar
with their groundbreaking work. Congratulations to all the winners of the 2025
EMVIE Awards — your achievements are an inspiration, driving our industry
forward. Here's to the next 25 years of pushing boundaries and setting new
benchmarks."
Punitha
Arumugam, Chairperson of the EMVIES Committee, concludes, "The EMVIES have played a crucial role in shaping
India's media landscape by setting new benchmarks in effectiveness and
innovation. As we mark 25 years of this incredible journey, we recognise the
immense talent, creativity and strategic brilliance that elevate industry
standards. This year's winners exemplify the best of what media can achieve
when insights, strategy and technology come together."
For more information, visit www.headvertisingclub.net. You can also follow The Advertising Club on Facebook, LinkedIn, X, or on Instagram.
*Image courtesy of contributor