Octagon says Campbell
will collaborate with Octagon Africa Group Chairman, Franco Barocas, and
the leadership teams across the company, including Octagon's Cricket and Rugby
divisions.
"The
opportunity to shape a world-class sport and entertainment offering in Africa
is significant," says Campbell. "With the backing of Octagon's global network
and proprietary assets, combined with the best local talent, we aim to create a
differentiated proposition and set a new benchmark in the market. By tapping
into the best minds, tools and IP,
we will offer a unique and differentiated proposition that delivers real
business outcomes for clients across the continent."
"Struan's reputation, expertise and proven
track record of success make him an invaluable addition to our group,” says Barocas. "His ability to merge data-driven strategy with creative storytelling
and technology-driven amplification aligns perfectly with our vision for
Octagon's growth in the region and our continued
investment in top-tier leadership and innovation."
"We
are thrilled to have Struan join our leadership team in Africa to oversee and
drive operations for Futures in the marketplace," says John Shea, CEO of Octagon. "As fan culture and behaviour continue to evolve and serve as key
components to sponsorship decisions, Struan's insights and many years of
experience across the industry will provide us best-in-class leadership to
ensure we maximise opportunities for our clients throughout Africa."
Octagon says Campbell
joins Futures after co-founding Levergy and serving as the agency's CEO. Under
Campbell's leadership, Levergy became one of the most respected sports and entertainment marketing agencies in Africa.
Octagon concludes that the
appointment of Campbell follows Octagon Africa Group's recent announcement of Seseki
Itsweng being named Managing Director. Together with Octagon stalwart and
Africa continental lead, Devian Nadasen, these appointments will further
Octagon’s ongoing focus, growth and commitment to offering clients world-class
capabilities across the region.
For more information, visit www.octagon.com.
*Image courtesy of contributor