"The campaign video
showcases the dedication of SPAR retailers who go above and beyond daily to
deliver exceptional service, fresh products and a sense of belonging," says
Maxine D'Amico, Advertising and Promotions Manager at SPAR South Rand. "Because
each SPAR store is individually owned and operated by retailers who live in the
communities in which they operate, SPAR stores aren't just places to shop — they are pillars of the community."
Adding vibrancy to the
campaign are striking digital Out-of-Home (OOH) ads positioned across
Johannesburg. These creative executions celebrate loyal customers who have
formed deep connections with their local SPAR stores over the years, says SPAR.
A Community that Feels
Like Home
"'MyJoziMySPAR' is more
than just a slogan — it's a celebration of the unique bond between each SPAR
store and its community," says D'Amico. "Our retailers pour their passion and
individuality into everything they do, creating spaces that feel like home."
They create communities
that feel like home too. As proudly local businesses, stores will actively
support initiatives that promote nutrition, education and community wellness.
From providing school shoes to learners in need and championing women's empowerment
through various projects to partnering with organisations like Operation
Hunger and Cancervive, SPAR says its retailers are dedicated to addressing critical
community challenges.
"SPAR stores are about
more than just groceries. They're about the people who walk through the doors
every day, the families they serve and the memories made in their aisles.
Known for fresh food, unbeatable deals and the dedicated individuals who make
every visit special, SPAR is woven into the fabric of Johannesburg life,
proudly serving communities with heart and soul," says D'Amico.
Join the Movement
As Johannesburg
continues to race forward, SPAR says that 'MyJoziMySPAR' reminds us that some things remain
constant — our local SPAR, our community and the comforting familiarity it
brings.
SPAR concludes by encouraging individuals to share what makes their SPAR special on social media using the hashtag #MyJoziMySPAR and
celebrate the unique stories that make each store a cherished part of
Johannesburg. There are weekly competitions with prizes to be won.
For more information, visit www.spar.co.za. You can also follow The SPAR Group on Facebook.
*Image courtesy of Facebook