Every element of
the company's new identity has been carefully designed to symbolise a crucial
aspect of the company's environmental stewardship. Blue, representing Life
Below Water (SDG 14), reflects Xperien's dedication to protecting marine
ecosystems by preventing e-waste pollution from reaching the oceans, says the company.
Green, symbolising
Life on Land (SDG 15), highlights the company's initiatives to support
biodiversity conservation and enhance sustainable IT practices that safeguard
terrestrial habitats. Brown, inspired by Earth's Mineral Resources (SDG 12),
embodies the company’s commitment to responsible consumption through
refurbishment, redeployment and recycling — reducing the need for new raw
material extraction and promoting a circular economy, says the company.
"We are excited to
introduce our new corporate identity," says Xperien CEO, Wale Arewa. "Our
refreshed look is more than just a change in aesthetics — it is a visual pledge
to drive sustainable practices and a circular IT lifecycle. Every IT asset we
refurbish, redeploy, or recycle contributes directly to a healthier planet."
Through our
innovative approach — 'Refurbish. Redeploy. Recycle' — Xperien concludes that it ensures that every phase of the IT asset lifecycle is optimised for
sustainability. This three-pillar strategy not only minimises waste and
pollution but also supports biodiversity conservation and responsible resource
management in line with the United Nations' Sustainable Development Goals.
For more information, visit www.xperien.co.za. You can also follow Xperien on LinkedIn or on Instagram.
*Image courtesy of contributor