"It's really exciting," says van Tonder. "BooYaa Golf is as much a golf brand as it's about confidence, energy and pushing the limits. This is exactly how I approach my game. Being part of a brand that embraces individuality and performance at the same time is a great fit for me."
Having recently secured his DP World Tour card and preparing to compete on the PGA Tour, van Tonder says the brand reflects his personal style — both on and off the course.
"I like to keep things simple but sharp, and BooYaa makes that easy. Their gear looks great without being over the top, and it's designed to perform under pressure. Just like my approach to golf — I focus on the fundamentals but always try to bring a little extra edge," says van Tonder.
The partnership is also about shifting perceptions in golf and inspiring a new generation of players, says the company.
"I think it's going to bring a fresh energy to the game, especially for younger players. Golf is evolving, and people want to express themselves more on the course. BooYaa is all about that. It breaks away from the traditional while still respecting the game. Hopefully, this partnership inspires more golfers to play with confidence and have fun while doing it," says van Tonder.
BooYaa Golf says fans can expect some exciting developments in the coming months.
"We'll be showcasing new gear, sharing behind-the-scenes content, and maybe even dropping some exclusive designs. It's all about bringing style, performance and personality together, and I can't wait to share that with everyone," says Chantelle van Greune, Global Marketing Manager at BooYaa Golf.
For van Greune, the partnership was a natural fit. "Daniel embodies everything BooYaa stands for — drive, determination and bold individuality. He's one of South Africa's most exciting talents, and we're proud to have him on board as a face of the brand."
BooYaa Golf concludes that as it continues to disrupt the world of golf apparel with its premium quality and unapologetically bold identity, Daniel van Tonder adds momentum to a movement that's changing the game — one swing at a time.
For more information, visit www.booyaagolf.co.za. You can also follow BooYaa Golf on Facebook, LinkedIn, X, Instagram, or on TikTok.
*Image courtesy of contributor