After reaching over 1.5 million South Africans in 2024, LIFT has announced the return of its 'Golden Ticket Hunt' for April. The campaign comprises a fully digital Golden Egg Chase that could land lucky hunters free return flights.
What started as a quirky marketing campaign has quickly become a highly anticipated hunting activity, drawing in hundreds of thousands of eager "golden egg hunters" each year. LIFT says it has leaned into gamifying this year's 'Golden Ticket Hunt' to give all South Africans a chance to win with an online Easter egg hunt for free flights.
From Thursday, 17 April, hunters simply need to visit the LIFT website from 08:00 and begin the search for 5 Golden Eggs, hidden throughout the website, says LIFT.
LIFT says hunters stand the chance of winning a set of return LIFT flights, valued at over R50 000.
"We wanted to make this year's hunt simple, accessible and above all, fun," says Haydn Henning, Brand Manager at LIFT. "The 'Golden Ticket Hunt' has become a highlight on our calendar, and we love seeing how creative (and competitive) our community gets."
How It Works
According to LIFT, to take part, hunters must:
- Visit www.lift.co.za from 08:00 on Thursday, 17 April.
- Find five Golden Eggs hidden throughout the website.
- Each egg reveals a mystery question.
- Answer all five questions correctly to enter the lucky draw.
- Entries close at 17:00 sharp on the same day.
For more information, visit www.lift.co.za. You can also follow LIFT on Facebook, LinkedIn, X, Instagram, or on TikTok.
*Image courtesy of contributor