There will be an additional afternoon speaker session on Friday, 6 June, which WOO says is a first for the Annual Congress. 

According to WOO, speakers named to date include Sylvain Le Borgne, Global Chief Data Officer of JCDecaux, and Cathy O'Connor, CEO of Australia's oOh!Media, along with a session from Jeremy Male and Anna Bager from the US. Further speakers will be announced shortly.

WOO says the four breakout workshop sessions will be themed Innovation and Turbulence — exploring the vital role of innovation in a turbulent global economy — the increasing importance of AI, the continuing development of audience metrics, plus the changing role of automation and programmatic in the global market.

Last year's Annual Congress in Hong Kong, the first in the APAC region, attracted a record number of delegates and this first visit to LATAM is set to be even bigger, with up to 600 delegates expected, adds the organisation. 

WOO President, Tom Goddard, says, "We are making the Annual Congress more interactive, with workshops and more opportunities for delegates to contribute from the floor and at other times during congress. We already have a record number of entries for this year's Global Awards, increasingly the industry standard for Out-of-Home creativity and our speakers and panellists are uniquely qualified to guide industry professionals and others from the worlds of marketing and media through what is turning out to be a turbulent world economy."

Goddard concludes, "As ever, we're confident that the OOH industry will adapt to and succeed in changing times. OOH has successfully ridden the digital wave, and Mexico City will help to equip us for the further challenges we face."  

Individuals are encourged to register for the congress here. 

For more information, visit www.worldooh.org or contact Richard Saturley at richard@worldooh.org. 

*Image courtesy of contributor