Hosted by media personality Elana Afrika-Bredenkamp, the event showcased the new Engen Xtreme packaging alongside the product's formulation and market-ready innovation, says Engen. 

From a live panel discussion with Engen's technical experts to a showcase of the brand strategy behind Xtreme, attendees left with a clear understanding of why Engen Xtreme is raising the bar in the lubricants space, adds Engen. 

"Engen Xtreme is more than just a new pack — it's a renewed promise to deliver premium protection in a proudly South African product," says Melissa Graham-Tsaperas, Indirect Sales Marketing Manager at Engen. "This relaunch celebrates our commitment to performance, innovation and packaging that speaks directly to the needs of South African mechanics and motorists alike."

Engen says the new Engen Xtreme packaging delivers more than visual impact. It's engineered for the workshop and the consumer, with improved handling, impactful labelling and built-in anti-counterfeit features that prioritise confidence and convenience. The bottles now include Post-Consumer Recycled (PCR) materials, reflecting Engen's drive toward sustainable innovation. 

Engen says that with its new identity and enhanced formulation, the Xtreme 2.0 launch has set the tone for an exciting year ahead. Attendees left the event energised and equipped to share the story of a brand built to go the distance. 

Engen concludes that the new Engen Xtreme lubricants are now available at authorised Engen retailers and service stations nationwide.

For more information, visit www.engen.co.za. You can also follow Engen on Facebook, LinkedIn, X or on Instagram.

*Image courtesy of contributor