The World Out of Home Organization (WOO) has announced that Katrin Robertson, CEO of blowUP media, and Stephanie Helen Scheller, Managing Partner of Sustainable Solutions at Omnicom Group, are the latest speakers lined up for the WOO Global Congress in Mexico City from Wednesday, 4 to Friday, 6 June.
Robertson and Scheller will provide a guide to sustainability in digital Out-of-Home (DOOH), exploring the environmental impact of media and revealing why the DOOH channel is greener than many people think. WOO says they will also outline the latest EU regulations and look at how sustainable best practice can transform the advertising industry and make a positive difference to the planet.
Robertson is an acknowledged expert in the field of large-format outdoor advertising. She runs the business from London and Düsseldorf and is responsible for the entire development of the blowUP media group, says WOO.
WOO says that prior to her role as CEO, Robertson was Group Managing Director of the blowUP media Group and responsible for international sales as well as the Europe-wide areas of marketing and communications and product development. She also drives sustainability initiatives at blowUP media, and as a WOO Board Director, Robertson heads up WOO's Sustainability Task Force, which has set up WOO Sustainability, the organisation's platform of information on sustainability.
Scheller is Co-Founder of OMG Sustainable Solutions and, as Managing Partner of Sustainable Solutions, has been responsible for the sustainability consultancy at Omnicom Media Group since the beginning of 2022, adds the organisation.
From delivering sustainability knowledge to developing customised end-to-end sustainability strategies for clients and media partners, Scheller, along with her team of sustainability experts, spearheads ecological behavioural changes and fosters long-term sustainability within organisations, says WOO.
As a committee member of the GMSF workstream and a participant in the EACA Sustainability Taskforce, Scheller passionately advocates for sustainability within the media industry, adds WOO.
WOO CMO, Richard Saturley, concludes, "The World Out of Home Organization is fully engaged in helping its members deliver against their sustainability objectives and Katrin and Stephanie, as acknowledged experts in this field, will provide a range of insights and ideas to help the industry move forward in this area."
Individuals are encouraged to register for the congress here.
For more information, visit www.worldooh.org or contact Richard Saturley at richard@worldooh.org.
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