Seven agencies have confirmed their involvement for the inaugural competition, including FCB Chicago, Clutch, adam&eve, DDB UK, Code and Theory, Cylndr and McCann Detroit, which has put up two teams. Together, they represent a group of creative innovators ready to explore the future of AI-driven storytelling, says NYFA.
The 2025 NYFAI selected agency teams will receive a creative brief from a nonprofit organisation or startup (operating for less than three years). Each team will then use LTX Studio's AI platform to develop a 30- to 60-second spec TV spot, creating work designed for potential real-world release. All final campaigns will be judged by the 2025 New York Festivals Advertising Awards Executive Jury, led by Global Chief Creative Officer, Javier Campopiano, says the awards.
Gold, Silver and Bronze trophies will be awarded to the top entries. NYFA says the Gold-winning teams will receive 50 LTX Studio enterprise seats for one year, and all participating agencies will be featured in a mini-documentary chronicling their creative journey and experience with the LTX platform.
Beyond the NYFAI, agencies will have the opportunity to make a real-world impact. The participating brands and nonprofits will have the option to release the finished work publicly, gaining exposure and advancing their mission, adds the awards.
NYFAI is more than a competition — it's a live fire experiment in how AI can be used to do great brand work at incredible speeds," says Scott Rose, President of New York Festivals. "In collaboration with LTX Studio and top agencies around the world, we're inviting creative teams to push boundaries, test new approaches and explore what's possible with the cutting edge of storytelling tools."
"We built LTX Studio to help creative professionals move faster from idea to impact. NYFAI is the perfect proving ground — where the best minds in advertising can explore how AI doesn't replace creativity, but amplifies it," says Zeev Farbman, Co-Founder and CEO of Lightricks.
With NYFAI, New York Festivals says it expands the creative circle of collaboration between agencies, award shows and technology pioneers, further cementing its commitment to championing innovation and shaping the future of creative communication.
NYFA concludes that the final deadline to enter the 2025 New York Festivals Advertising Awards is Friday, 9 May.
For more information, visit www.newyorkfestivals.com. You can also follow the NYF on Facebook, X, or on Instagram.
*Image courtesy of contributor