In this new campaign, the Kenya Tourism Board says Swynnerton enjoys an experience as he discovers the true spirit of adventure in Kenya, documenting his journey in a photography essay and travel guide split into three chapters — Land, Water and Air.

On land, his adventure begins at the heart of Kenya's wild frontier as he walks the plains of the Maasai Mara. Crossing the landscapes of the savannah, he showcases Kenya's wildlife, getting up close and personal with a pride of lions and discovering the hospitality and cultural richness of the local Samburu community, says the organisation. 

From there, the campaign takes to the skies and embarks on a hot air balloon safari above the Maasai Mara at dawn, offering a view of the wild, before taking a flight in a light aircraft to a remote elephant sanctuary and hiking off-grid up the snow-capped peaks of Mount Kenya, experiencing moments of stillness on Africa's second highest mountain, adds the Kenya Tourism Board. 

The organisation says that finally, the campaign dives into Kenya's coastal and aquatic gems. In Watamu on the Swahili coast, Swynnerton paddleboards through tangled mangrove forests, kitesurfs along the waves of the Indian Ocean and heads out to sea on a traditional dhow sailing boat.

June Chepkemei, CEO Kenya Tourism Board (KTB), says, "This campaign marks a pivotal moment in our efforts to diversify Kenya's tourism offerings beyond the traditional experience. By highlighting the rich tapestry of adventure activities from mountain trekking and aerial safaris to coastal exploration, we are positioning Kenya as an excellent destination for thrill-seekers and nature lovers alike. 'A Journey Through the Wild Heart of East Africa' highlights the immense potential of adventure tourism and reinforces our commitment to offering visitors a dynamic and unforgettable travel experience."

Jihane Rassasse, VP of Content Partnerships for MEA, Turkey and the Mediterranean for BBC Studios, says, "This thrilling journey across Kenya and the stunning visual storytelling of Jack Swynnerton provides the perfect lens through which to explore adventure tourism in the country. From spotting elephants on safari to marvelling at mountain views, we've showcased some amazing experiences which will offer audiences around the world a taste of just what an adventure in Kenya can offer."

'A Journey Through the Wild Heart of East Africa' launches across a range of digital formats on BBC. Swynnerton's visual storytelling is also available to view as branded content across social media platforms, including Facebook, Instagram and TikTok through photography reels, behind-the-scenes footage and more, says the Kenya Tourism Board. 

The Kenya Tourism Board concludes that to create the campaign, BBC StoryWorks Commercial Productions leveraged BBC Studios' creative and production capabilities.

For more information, visit www.ktb.go.ke. You can also follow Kenya Tourism on Facebook or on X. 

*Image courtesy of contributor