Mindshare,
Wavemaker and EssenceMediacom will continue to provide clients with dedicated
teams as brands within WPP Media, leveraging common capabilities, technology
and support functions, says WPP.
WPP Media
is connected with WPP's wider global agency networks and
capabilities through WPP Open — WPP's AI-enabled marketing system, says WPP
WPP Media's offering enables clients to unify media, data and production
and manage their owned, earned, shared and paid activities to
deliver personalisation at scale. The company's services are enhanced
with connected commerce, measurement and
analytics capabilities, adds the company.
WPP says that WPP Media
is underpinned by a commitment to accelerate investments in learning and
development initiatives that will provide career pathways to the jobs of the
future, ensuring employees are empowered to lead the marketing and media
transformation in the AI era.
Brian
Lesser, CEO of WPP Media, says, "Consumers already expect advertising to be relevant and engaging and
buying experiences to be seamless; those expectations are only going to
accelerate in the age of AI. WPP Media is built for a world in which media is
everywhere and in everything. By investing in our AI-powered product,
integrating our offer with data and technology and equipping our people with
future-facing skills, we're helping our clients to stay ahead of rapidly
changing consumer behaviour and unlock the limitless opportunities for growth
that AI will create."
Mark
Read, CEO of WPP, says, "We believe that WPP is the strongest marketing partner for the world's
leading brands in the AI era, where technology and talent converge. The move to
WPP Media continues our strategy to simplify and integrate our offer
for clients. While GroupM was built for a time when media scale
mattered most, WPP Media reflects the power of AI, data and technology and
simpler, more integrated solutions.
"Our vision
for the future is clear — marketing that is informed by data, led by seamlessly
connected teams of brilliant people, and full of new opportunities for our
clients," adds Read.
WPP concludes that the announcement comes as WPP launches a new cross-channel B2B campaign targeting
business leaders and senior marketing decision-makers. The campaign showcases
WPP's AI credentials, its integrated proposition and the advanced capabilities
of WPP Open.
For more information, visit www.wpp.com. You can also follow WPP on Facebook, LinkedIn, X, or on Instagram.
*Image courtesy of contributor