The World Out of Home Organization (WOO) has appointed two new directors: Ocean Outdoor Chairman, Tim Bleakley, and Multiply Group Head of Media and Communication Vertical, Jawad Hassan. Simultaneously, Clear Channel CMO, Martin Corke, is rotating off the board.
Bleakley has played a pivotal role in the growth of Digital Out-of-Home (DOOH) media owner Ocean Outdoor as both CEO and now Chairman. He recently launched the MOCA movement (Make Outdoor Creative again) to highlight the need for creative innovation and fresh thinking, says WOO.
Hassan played a leading role in bringing together three regional brands — Media 247, Viola Communications and BackLite Media — in the Multiply portfolio. He was also a leading force in the group's public listing on Abu Dhabi Securities Exchange (ADX) in 2021. This appointment gives WOO board representation in the Gulf Cooperation Council, which is one of the most dynamic OOH regions, adds WOO.
He also played an integral role in the launch of FireFly, a New York-based street-level digital media platform, in the UAE and is currently pursuing further geographic expansion, says the organisation.
WOO President, Tom Goddard, says, "Jawad Hassan from the Multiply Group is joining and will fill the gap we have in the Middle East since Antonio Vincente of Pikasso departed, and Tim Bleakley the Chairman of Ocean is coming in to add his abundance of energy and ideas to the board, as we review our mission priorities going forward."
Goddard concludes, "We'd like to thank Martin Corke most sincerely for his stellar service. He has actively supported our sustainability task and several other initiatives. We wish him all the best in his ongoing role under new owner, Bauer Media Outdoor."
For more information, visit www.worldooh.org or contact Richard Saturley at richard@worldooh.org.
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