AdHive Group has celebrated ten years with a bold new campaign, '10 TO TAKEOFF', aimed at highlighting the agency's commitment to creativity, curiosity and the belief that African stories deserved to be told with craft, courag, and conviction.
Ten years ago, in a small Johannesburg office with one laptop, one logo and one idea, AdHive was born, says the agency.
It didn't begin with fanfare. There were no headlines and no hashtags. Instead, there was just a group of restless minds determined to move people, not just products. To tell stories that stuck, to build brands with soul, and to do it all on their terms, adds the agency.
Today, AdHive Group defines themself as a collective of three purpose-built units:
• IdeaHive — the creative heart and brand comms studio.
• TechHive — the data and MarTech engine that powers precision.
• Amplify Hive — a home for influencer magic and immersive activations.
They have grown into a company that aims to blend insights, tech and storytelling to shift culture and drive results. They've partnered with global brands, launched award-winning campaigns and have built a homegrown agency with continental reach and global ambition, says the agency.
As they mark ten-years as an agency, AdHive aims to continue their growth, creative fire and looking ahead. '10 TO TAKEOFF' hopes to be a launchpad for the next generation of entrepreneurs, creatives and change-makers, adds the agency.
Over the next few months, AdHive is spotlighting ten South Africans who are shaping the future in their own everyday way. These aren't celebrities or CEOs but real people who are pushing forward in tough times, building purpose-led ventures and challenging the status quo, says the agency.
Each changemaker will receive a platform, mentorship, brand-building support and amplification through AdHive's ecosystem. They believe that the spotlight should be shared and that success becomes meaningful when it lifts others with it., adds the agency.
Before every breakthrough, there's a shift. That's what '10 TO TAKEOFF' aims to be all about, shining a light on that shift, paying tribute to where people have come from, and planting seeds for what comes next. AdHive will continue to advocate for storytellers and future brand architects of Africa, says the agency.
As they begin the next chapter of their journey, AdHive says they are doubling down on their purpose: To challenge convention, to elevate bold ideas and to make marketing that moves people. '10 TO TAKEOFF' aims to prove that every story matters, concludes the agency.
For more information, visit www.adhivegroup.com. You can also follow AdHive Group on Facebook, or on LinkedIn.
*Image courtesy of contributor