The International User Summit aims to embody the brand's vision and create an innovative platform that connects global users and partners. Centred on key topics such as product iteration, scenario innovation and service upgrades, the summit aims to empower users to evolve from product users to co-creators of the ecosystem, ensuring that the brand's growth is firmly rooted in user needs, says the company.

Three main themes — "Next Show, Next Drive, and Next Cool" — featured at the summit, aiming to create an immersive celebration that integrates product launches, driving experiences and ecosystem interaction. All are designed to break down the boundaries between brand and users, aiming to enable every participant to become a true contributor to the brand's growth, says the company.

Technology is the brand's core vehicle for co-creation with users. The summit aims to integrate users deeply into technology iterations to craft user-driven product experiences through technology and in-depth experience sessions, adds the brand.

The Next Drive segment, which includes the OMODA C7 Intelligent Co-Creation Camp, invites media to focus on real-world testing of the new C7's remote parking and automatic parking functions, aiming to allow users to experience the new ADAS through practical scenarios. The Hybrid Co-Creation Camp, featuring the OMODA C5 and JAECOO J5 HEV, invites users to test drive the vehicles and experience the EV mode and witness its capabilities through acceleration tests. A comprehensive test drive is provided, catering to both daily commuting needs and long-distance mobility, says the company.

For OMODA & JAECOO, a vehicle is more than transportation; it's an extension of life and emotion. The brand aims to deepen user engagement by:

  • Elevating service through denser global networks and consistent, localised support.
  • Transforming interaction from one-way support to two-way emotional symbiosis, building a stronger user-brand connection.
  • Empowering user voices through co-creation platforms, time-limited events, and ongoing collaboration to drive product innovation. 

With 630 000 units in global cumulative sales, presence in 44 markets, and a rising growth curve, OMODA & JAECOO is aiming to chart a clear path for the globalisation of China's new automotive forces through solid achievements. The JAECOO J7 SHS is achknowledged as an SUV in the hybrid segment, ranking among segment leaders in several markets, including the UK, Spain, Italy, Poland and Malaysia, says the company.

As OMODA & JAECOO continue to expand globally, the summit aims to signal a new chapter. One that blends technological excellence with human-centric values. By co-creating with users, the brand aims to deliver warm, intelligent and high-quality mobility experiences on a global scale, concludes the company.

For more information, visit www.omoda.co.za. You can also follow OMODA on Facebook, LinkedIn, X, Instagram, or on TikTok.

*Image courtesy of contributor