Never before has a South African auction house been awarded this status twice in a row, making this an industry first and a further accolade for the company.

Comments Rael Levitt, CEO of Auction Alliance, ‘’We are elated with this award. When we received it last year we promised we would strive to maintain these high standards, receiving the award yet again is testament to our promise. We have an exceptional team, who are crucial to our continued success and dominance in the auction arena.’’

Superbrands identifies brands which are performing above and beyond others within their respective markets. The global brand awards are recognised in 88 countries around the world and at the heart of each programme is an independent and voluntary council of experts, with a deep appreciation of the 'brandscape' in the country being examined. It pays tribute to exceptional brands by recognising, rewarding and reinforcing leading brands from around the world and only those brands rated highly enough by the council achieve the coveted status.

Auction Alliance has worked tirelessly to improve the image of auctions and has taken them from a last resort sales tool to a first choice method of sale. This award recognises the role Auction Alliance has played in the industry and how they have revolutionised the auction mechanism in South Africa.

What sets the company apart from their competitors is their constant innovation and adaption to technology, in addition to their extensive marketing campaigns. Their auction portal www.auction.co.za is packed with information as well as advice and their new online auction feature allows viewers and bidders access to their live auctions from anywhere in the world. Alliance was one of the first auction companies to embrace social media, starting a Facebook group, which has over 5 000 followers, and an active Twitter account.

The Auction Alliance brand is also well known for its strategic and innovative advertising, including building wraps on auction properties and billboards in all major cities. It also publishes its own national magazine, the Auction Magazine.