SMG’s Gordon Patterson says, “I am thrilled to announce the appointment of Lynette and Eve to the SMG board. Both ladies bring with them a wealth of experience and we look forward to the significant contribution they will undoubtedly make in the development of the business. I’m excited about the key role they will play in taking SMG to the next level.”

Lynette has 17 years experience in the communications service industry and has been with the group for nine years. She currently oversees and manages the financial and operational requirements within the Media Division of MMS Communications, including Starcom, MediaVest and ZenithOptimedia as the group’s Financial Manager. Her strengths reside in systems and operations.

Eve has been in the media industry for 18 years, and having worked in media independents, full service advertising agencies as on the client side, brings a well rounded view of the requirements of a leading media agency. Her driving principle is building consumer insights and strong relationships with creative agencies and media owners, resulting in great work. Eve is the Head of Human Experience at SMG.