The iconic Jammie Shuttle transports between 30 000 and 45 000 passenger trips daily. This translates into 150 000 passengers trips a week and 600 000 a month! It was created to alleviate the campus parking issues and operates on a park-and-ride system, collecting students from affluent areas like Claremont, Newlands, Rondebosch, Pinelands and The City Bowl, as well as areas like Woodstock, Observatory and Salt River.
The service covers eleven routes including Upper Campus, Lower Campus, The Arts Campus (in Cape Town) and the Medical Campus (in Observatory).
For the advertiser wanting to reach the 18 to 25 year old market, you have the opportunity to reach approximately 80% of UCT’s 30 000-strong student body – a highly targeted channel with excellent reach and no wastage.
Converse has just launched their ‘Right to Make Noise’ Campaign in the buses and the student website www.sastudy.co.za has taken up a position at the bus stops.
Bookings are now open for 2012 and demand will be high ahead of ‘Freshers’ month in February.
For advertising rates and more information, go to
www.bluebusmedia.co.za or contact Maryann Gillett on
maryann@bluebusmedia.co.za.