Consumers are being cooled down according to their body temperature (and heart rate). Those recording higher levels are cooled down with multiple samples distributed according to their needs.
The Tea-mometer makes use of touchscreen technology, suitably housed in a life-size Lipton Ice Tea can structure. Intrigued by the activation, consumers are encouraged to ‘warm up’ in the queue to ensure optimal cooling down returns. With body temperature being the currency at this machine, getting warmed up is crucial before cooling down. Hula hoops, dancing, and running up and down stairs are all encouraged in preparation. iPads are on hand to record the warm up and cool down moments for social media sharing.
The concept was developed to creatively bring to life the refreshment properties of the brand and to reinforce their ‘Never lose your cool’ proposition. Lipton Ice Tea marketing coordinator, Monique Schabort, said: “Our target consumers seek out unique and share-worthy experiences. With this in mind, we decided to bring Lipton Ice Tea’s ‘cool down’ offering to life in a first-of-its-kind creative execution.”
The activation will be visiting university campuses, shopping malls and music festival sites throughout the final summer months. Consumers can track the Tea-mometer’s journey on the Lipton Ice Tea Facebook page.
For more information about the Tea-mometer visit the
Facebook page.