Lunch Bar’s path to becoming South Africa's number one chocolate bar has been driven by consistent innovation, with Lunch Bar Dream among the most popular launches. The arrival of the Mini (23g) variant adds yet another exciting addition to the leading Lunch Bar brand by pairing affordability and great taste in the perfect snack-sized package.

Andrea Fell, senior brand manager of Chocolate Bars, says that the unique combination of textures – now paired with the sweetness of white chocolate – has been a winning offer for Lunch Bar. “The introduction of the Lunch Bar Dream Mini variant gives consumers an extra option when it comes to enjoying their favourite Lunch Bar. The Mini variant is not only tasty, but also offers a new level of affordability in the Lunch Bar range,” she says.

Lunch Bar Dream Mini will be available from Wednesday, 1 May, with the launch supported by in-store point of sale, in-store activations and innovative taxi branding around the country.