DGB is always looking at new ways to innovate in the liquor category and according to marketing manager, Vanessa Adams, they expect great things for this new product. “Po10C Red Alert was developed with the modern day young adult in mind. We wanted to create a drink that, while containing caffeine and taurine, is delicious and convenient to drink. This new spirit cooler has the great taste and kick of Po10C, but is a delicious citrus purple long drink that you want to sip all night,” says Adams.

Po10C Red Alert was launched first in Gauteng’s local liquor stores and bar outlets before being rolled out to the rest of South Africa.