Bursting with mint-flavoured bubbles, both inside and out, and made with the same creamy Cadbury Dairy Milk fans know and love, Cadbury Dairy Milk Bubbly Mint promises to excite one's senses.
Meredith Kelly, Mondelez SA Category Leader Chocolate, says that the runaway success of Cadbury Dairy Milk Bubbly inspired the men in lab coats at ‘Joyville Head Quarters’ to go further – and she thinks they have. “Bubbly Mint is Bubbly, but mintified,” she says. “We’ve been overwhelmed by the manner in which the public embraced Bubbly and we’re sure that with the addition of mint – the best-selling flavour in chocolate – they’re also going to love Bubbly Mint.”
Now that the secret’s out, there’s much more to come. Cadbury Dairy Milk Bubbly Mint will be supported by a television commercial, digital activity, PR and high impact in-store point of sales.
The new Bubbly Mint chocolate not only appears in a stylish new look but also comes in re-sealable packaging to ensure your treat can be packed away and enjoyed over and over again. Cadbury Dairy Milk Bubbly Mint will be available in all major retailers from Thursday, 1 August in 87g and 150g re-sealable packs.
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