The crème takes advantage of the diverse regenerating properties of camphor oil including moisturising and calming components.

Geoffrey Holtes, brand manager for Clere Active, says that the award is a wonderful validation of the efficacy of Clere Active Herbal Camphor. “To be honoured with this prestigious accolade on such a new product is fantastic for the brand and we’re very proud.”

In 2013, Clere Active enlisted South African national team striker Bernard Parker as an ambassador for the Clere Active For Him range. Parker is featured in the new Clere Active for Him campaign demonstrating some impressive footwork on the pitch. Speaking of the relationship, Holtes says that aligning with Parker continues to be a great opportunity for Clere Active for Him not only to communicate to their audience, but also to show support for local sporting talent.

“We have big plans for Parker and Clere Active for Him in 2014 and we’re excited to be able to start off on such an illustrious footing,” says Holtes.

For more information, visit www.productoftheyear.co.za. Alternatively, visit the Facebook page or follow @ClereActive on Twitter.