To further promote the route, the airline has branded the corridors that lead to relevant international departure gates in the busy OR Tambo International Airport.

Mzukisi Deliwe, director: Airport Ads® says: “It’s simple: travellers want to know about new services and this includes new flight routes that will make getting to a destination easier. Delivering this type of information via airport.tv® and strategically placed static advertising has proved extremely successful.”

For brands wanting to communicate with a well-heeled consumer in both South Africa and Zambia, airport precincts provide ideal, captive environments.

For more information, visit www.provantage.co.za, email Mzukisi Deliwe at mzi@provantage.co.za or phone +27 86 177-6826. Alternatively, connect with them on Twitter.