After discovering their flavour match, consumers may also use the Joy Generator to share their experience with their friends on social media.
Discover which flavour you favour, by attending any of the five Joy Generator activations scheduled nationwide in May and June.
Gauteng activations kick off at Rosebank Mall from Wednesday, 18 May to Sunday, 22 May after which they will move onto Maponya Mall in Soweto from Wednesday, 25 May to Sunday, 29 May and Menlyn Park Shopping Centre in Pretoria from Wednesday, 1 June to Sunday, 5 June. Durbanites will find the Joy Generator at Gateway Mall from Wednesday, 8 June to Sunday, 12 June and Capetonians at Canal Walk from Wednesday, 15 June to Sunday, 19 June.
Additionally, should you be unable to attend one of these mall activations, simply visit the
website to find your perfect chocolate match on-line. If you are not happy with your flavour match, speed date other Cadbury Dairy Milk variants to discover more delicious flavour matches like Madly Minty, Notably Nutty, Biscuit Besotted and many more.
“With the launch of this exciting campaign, we aim to drive a social conversation by unlocking the joy within us all through Cadbury Dairy Milk’s wide range of flavours” says Andrea Wright, Mondelez SA category lead for chocolate.
You can watch the TVC
here.