Like VUZU AMP, 1Magic will only be available for DStv Premium subscribers. M-Net says that the lower-tiered VUZU channel on DStv channel 116 will remain. The change from VUZU AMP to 1Magic is to align all the channel names to the 'Magic' moniker.
With the rebranding to 1Magic and a content programming shuffle, M-Net aims to help lift the existing VUZU AMP ratings closer to that of the existing set of Mzansi Magic channels.
1Magic will carry local drama series, telenovelas, reality shows, movies, and international reality, drama, and films.
The channel will broadcast series like The Fixer, How To Get Away with Murder, The Real Housewives, Power, and, later in 2018, the latest seasons of Ballers, Queen Sugar, and Insecure.
In response to a media enquiry about the channel change, M-Net says 1Magic will be 'introducing a bigger exclusive local content slate than what we currently have on VUZU AMP'.
According to M-Net, the name change was necessary for the brand to fit into the M-Net brand architecture where all the channels across the continent carry the name 'magic'. For instance, Zambei Magic, Africa Magic, Maisha Magic, and Mzansi Magic.
On Monday, 29 January 2018 when VUZU AMP changes to 1Magic, it will launch a new local telenovela titled The River, with Sindi Dlathu, Hlomhla Dandala, Moshidi Motshegwa, and Larona Moagi.
On Friday, 2 February 1Magic will start the new urban drama Unmarried, which aims to highlight themes of love and the daily challenges faced by young urban couples. Unmarried stars Fezile Makhanya, Thembisa Mdoda, and Renate Stuurman.
"In line with our vision to be the best African storytellers in the world, M-Net has identified a need to invest in more local entertainment for our viewers, in the premium segment. 1Magic will fill a viewing gap by combining new and exclusive local shows with international content," adds Nkateko Mabaso, M-Net general manager for South Africa.
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