“Print has proved to be more resilient than people thought,”
says Mark Beare, director at Cape Town-based content marketing agency The Publishing Partnership. “There was an ‘over-correction’ three or four years ago, where people thought that everything must be digital, that print wasn’t going to survive at all.”
But it’s kicking just as hard as it’s always done.
So what is it about print that keeps readers coming back for more?
Nothing can quite match the tangibility or the captivating power of print. It has its own variety – in the form of magazines, newspapers and brochures– that advertisers can use to spread their brand message.
Print has the ability to engage the reader on a number of levels, from involving their senses to providing a distraction-less piece of content. But that’s not all print has to offer.
Find out more in our infographic:
Since the dawn of the digital age, print and digital media have been pinned head to head. The real question is: Should they even be competing? Find the answer in our article, Print versus digital: Are they even at war?