The growth of the magazine’s sales from 68 665 to 75 219 copies is on the back of another 13% increase on the Quarter 4 October to December 2018 ABC release, and 7% increase on Quarter 3's July to September 2018 results.
"We were confident of positive results in the quarter one release of ABC data but were still blown away by the consistently upward trend of Bona’s sales figures," says Bona’s editor, Bongiwe Tshiqi. "In fact, Bona remains one of the highest circulations in the Caxton Magazine group and some of the best statistics and circulations in the female and family magazine categories."
Bona is the only magazine in the country that publishes in four different languages: English, Zulu, Sotho and Xhosa, with the 63-year-old brand maintaining engagement and interaction between the product and its readers across all of its platforms.
Anton Botes, general manager of Caxton Magazine, adds, "We’re incredibly proud of Bongiwe and her team for consistently growing the Bona brand. It’s clear that the team is delivering on the most current needs of their readers and advertisers alike."
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