Ready to find out what stories have been the talk of the town in this week’s installment of #TuesdayTrends? Here are five of the stories that have been making waves: 

1. Five reasons why print should be part of your marketing strategy

Newspaper ads increase the ROI of a campaign by as much as 570%.
Print is often overlooked by marketers as being obsolete and stuck in the past. But, it is actually a huge asset to marketers and should still be incorporated into their strategies. 

It’s time to cut through the fake news about the ‘death of print’— there’s no question that print boosts ROI and commands attention.

media update shows you five reasons why saying ‘print is dead’ could not be further from the truth.


2. Influencer marketing becomes social selling

Influencer marketing is pretty polarising at the moment, with some going as far as to call the strategy “genius”, and others flat out saying that “influencer don’t influence anyone or anything”.
Undoubtedly, 2019 has been the year of influencer marketing. But as businesses become more concerned about money on the table than impressions, reach and influence, one brand has taken influencers a step further and turned them into social sellers.

With influencers having been the hottest trend in marketing, Adidas is changing things up with the evolution of influencer marketing.

media update looks at how the brand turned influencers into social sellers — and what its effects have been.


3. Seven steps to an SEO-friendly website, infographic style!

Google only loves you when everyone else loves you first.
Having an SEO-friendly website is vital in the digital age. If you aren’t on the first page of a Google search, do you even exist? 

There are so many sites that truly struggle to nail the SEO approach.

Luckily, media update is here to save the day with an infographic to make it a piece of cake! 


4. How to encourage employee advocacy on social media

Never underestimate what your employees can do for your business.
Business advocacy on social media is essential to the success of a company. But too often, a company overlooks its greatest pool of potential advocates: its own employees! 

Encouraging employees to promote their company on social media can significantly extend the reach of the business's messages and can increase online engagement.  

media update shows you five ways that you can encourage employee advocacy on social media.


5. 10 phrases made popular by social media

If you thought ‘bae’ was the place where ships dock at the beach, and ‘salty’ is when too much spice has been added to your food, then you might be in trouble.

Feeling a bit ‘salty’ because your social media terminology is not ‘on fleek’? Have no clue what you just read? It might be time for you to polish up on some of the popular social media terms and phrases.

media update defines the top 10 terms and phrases popularised by social media.



What are your thoughts on this week’s trending stories? Let us know in the comments section below.

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Now that you’ve got the social media lingo down, why not check out Why social media needs to be taught in the classroom.