So you’ve been curious to know about the stories that made headlines this week? Look no further! We’ve got all the news you need to stay in the loop.
Here are five of the stories that have been #trending this week:
In the past, PR has had some downside in measuring its results and quantity to a clearly defined business objective.
Gone are the days of measuring PR campaigns by counting clips and measuring newspaper columns. Nowadays, PR has smart tools at its disposal to assist in analysing earned media mentions. But what metrics need to be in focus?
media update takes a look at four metrics you can focus on in your next PR campaign.
Fake news is one threatening phenomenon. Normally a term used during pep talks, it is now seen as one of the biggest threats to democracy in any country.
Consider circular reporting for instance, where a piece of information appears to come from numerous sources, but, in fact, comes only from a single source. This is often the way in which fake news is spread.
media update tackles the ways in which you can avoid circular reporting and the spread of fake news.
It is clear that digital is the popular kid on the block, diverting the way media houses and practitioners conduct their daily tasks and how consumers engage.
However, print media is surviving in spite of the predictions of some doomsayers. In fact, in a number of areas, it remains the preferred format. As the dust from digital’s disruption begins to settle, print may be finding some safe footing once again.
media update reveals four reasons why print still has some benefits.
Broadcast media monitoring offers an easy way for you to acquire insights about your business’s trends on radio, podcast or television. It can help you gain a valuable understanding of the changes in consumer preferences.
Broadcast monitoring, for both radio and TV, is an important tool to use when optimising a campaign or brand. When news breaks about something related to your business, the first thing you want to know is who said it, when it was said, where and why?
media update uncovers three reasons why using broadcast monitoring is important for your business.
The web and social media platforms have become a vital part of our lives, where a video call or a simple text has become a new way to keep in touch with old friends and family.
According to a report by We are Social, the average South African spends over eight hours a day online!
media update takes a tour of the South African social media stats, infographic style!
What are your thoughts on this week’s trending stories? Let us know in the comments section below.
Weshu... oratile ditaba tjarena akere na? Refe maikutlo agago.
Now that you’ve been brought up to speed with the latest trending news, it’s time to learn more. See the Five content marketing metrics you need to measure.