According to VCNI, Twala will work closely with Kerry Taylor, executive vice president of its entertainment and youth brands. Twala will also work with the larger international division to guide editorial direction and identify opportunities to strengthen and grow the BET brand outside the United States.
Twala will focus on driving brand resonance across key markets, while prioritising the company's ongoing digital transformation.
"As head of BET's largest international market, Monde has an incredible track record of driving development and growth for all of our ViacomCBS brands across the African continent," says Taylor.
"Twala is a passionate champion of the brand and I have no double that he will drive it forward in a strong, impactful way while ensuring BET International elevates Black culture globally," adds Taylor.
"BET is the unifying platform for all-things Black culture. I'm excited to collaborate with Taylor and the international team to unite, empower and elevate Black culture and excellence around the world — spotlighting the diverse voices, stories, music and news that need to be seen and heard," concludes Twala.
VCNI says that during his tenure at ViacomCBS, Twala has played a key role in the creation of ViacomCBS Africa's major music events, including:
- the Africa Day Benefit Concert at Home
- the first virtual benefit event to support children and families in Africa impacted by the COVID-19 pandemic, and
- the MTV Africa Music Awards.
Additionally, Twala has worked alongside local production teams to create a range of breakthrough programming including:
- MTV Newsish
- BET Breaks
- the scripting of biopics and reality formats, and
- the oversight of BET's continued celebration of Black excellence in Africa, with the introduction of several successful local productions.
BET International says that its ratings are up over 70% YTD FY20, driven predominately by the BET's performance in Africa.
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