"Even though South Africa has its challenges, we have so many good stories to tell, says Lindeque. "Over the past few months, while we've been experiencing a global pandemic, the search for good news has increased exponentially."
"People want and (I firmly believe)
need good news. There are so many stories to share that demonstrate that we as South Africans are more generous, more caring and more willing to assist people we've never even met before," adds Lindeque. "These are just some of the reasons that I believe that brand South Africa does have a good story to tell and we need to be telling it now."
"This is a crucial conversation to have, despite the many challenges we face as a country on a daily basis. When we open our borders to tourists again, our guests need to feel welcome, excited to experience our diverse culture, and importantly, want to return as soon as possible," Lindeque concludes.
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