According to WarnerMedia, Larcher will be responsible for the international rollout and management of its direct-to-consumer product HBO Max, which launched in the United States on Wednesday, 27 May. His first focus will be the launch in Latin America, which is expected in 2021.

Larcher will work closely with Whit Richardson, president of WarnerMedia Entertainment Networks, Latin America. He will also work with Priya Dogra, president of WarnerMedia Entertainment Networks, EMEA and APAC.

"I got to know Larcher as a passionate entrepreneur. His leadership skills, together with his strong direct-to-consumer and digital experience, international business foundations and tech expertise give him the perfect background to drive the growth of HBO Max beyond the United States," says Zeiler.

Larcher says, "Living at the crossroads of digital technology and content, I'm thrilled to help create unforgettable entertainment experiences for consumers in international markets and make HBO Max an indispensable streaming service around the world."

Larcher currently serves as managing director, digital at MBC Group, the Middle East's leading media company based in Dubai. Here, he successfully transformed the group's flagship digital product, Shahid VIP, into the world's largest Arabic language video streaming service, with over 1.4 million subscribers.

From 2016 to 2018, he was co-founder and CEO of SubVRsive in Austin, Texas, a WPP-funded, Emmy-nominated virtual and augmented reality studio. From 2009 to 2013, he served Hulu as senior vice president international, where he led the launch and initial growth phase of Hulu Japan.

Prior to this, Larcher was president and CEO of online video education start-up Academy123, which was sold to Discovery, and served as GM International for paid search pioneer Overture Services until its acquisition by Yahoo! in 2003.

Larcher started his career in 1995 at McKinsey in Los Angeles, where he served media, entertainment and technology clients. Larcher holds a master of arts from the University of Music and Performing Arts in Vienna, and a master of business administration from the Wharton School, University of Pennsylvania.

For more information, visit www.warnermediagroup.com.