East Coast Radio helps local businesses drive traffic to their stores

According to the station, the ECR Wallet allows listeners to shop and seamlessly pay for items purchased from listed businesses within the Marketplace, while receiving instant cashback and exclusive deals.

The station says that the initiative has the potential to help thousands of local businesses increase their sales by driving traffic to their stores.

Since the start of the lockdown in March, ECR has implemented several initiatives to help local businesses combat the negative effects of the COVID-19 pandemic.

The small business sector was given a further boost in July when ECR launched 'Lock 'n Load’' a real-time buying platform on ECR's website that gives SMEs access to primetime radio spots at affordable prices.

The stations adds that the ECR Wallet is 'just another way' that the station is helping local businesses to rebuild and recover.

ECR's commercial manager Malani van Huyssteen, concludes that SMEs are essential for the economy and they deserve all the support they can get.

For more information, visit www.ecr.co.za. You can also follow ECR on Facebook, Twitter or on Instagram.