Contestants from TUKS FM, UJFM, PUK FM, VOW FM, BMH RADIO and TUT FM will showcase their radio talent every Monday, Tuesday and Wednesday live on-air between 19:00 and 22:00.

Voting will be up to the listeners and the final top three will be announced after 12 weeks, where they will compete for the opportunity to join YFM, says the station.

'#BeTheNext' is one way the station is looking to develop, nurture and showcase the country's best young talent, YFM adds.

Smirnoff says that '#BeTheNext' is a call-to-action for the young aspiring DJ and presenter of the future who is looking to be the next radio legend in South Africa so they are playing an active role in putting them '#OntoTheNext'.

'#OntoTheNext' is Smirnoff's RTDs pay-off line and value proposition. It speaks to the target audience in two ways. At an experiential level, these are young adults who are looking for the next thing that will make them stand out and they are willing to experiment whether it be through taste and experience, says the brand. 

On an aspirational level, the statement taps into the fact that the target market is economically and socially mobile and are always ready for whatever's next. This speaks to the same qualities that the '#BeTheNext' DJ will need to exhibit.

Smirnoff RTDs says that everyone has the ability to play at home or wherever they are because when we come to play, we come alive.

YFM managing director Haseena Cassim concludes, "YFM is passionate about growth and development as well as ensuring there's constant nurturing of talent both on and off-air. With Covid-19, we've been unable to run the industry-leading Y Academy for last year and this year. '#BeTheNext' allows us to bridge that gap this year and provide a platform for a new generation of talent."

Listeners are encouraged to tune in to YFM on 99.2 or via streaming on the station's website, the YFM app or DStv channel 859.

For more information, visit www.yfm.co.za. You can also follow YFM on Facebook, Twitter or on Instagram.