Mediology says that one of its key differentiators is its diverse team, which holds a combination of experience and broad perspectives across various markets, industries, and disciplines.
The agency adds that Pezisa strengthens the team with her experiences, which includes holding positions such as:
- as the group CEO for Net#work BBDO
- chairperson for both the Loeries and ACA (Association for Communication and Advertising), and
- being inducted into the Loeries Hall of Fame.
"It's not often that someone of Boniswa's calibre migrates from a creative agency to a media agency. With this appointment, we now have one of the strongest media agency management teams in the country," says founder and CEO Ana Carrapichano.
Pezisa says, "We understand the importance of helping our clients seize the opportunities in this ever-changing and complex landscape. I believe that Mediology, with its creative-centric, client-first approach, is well poised to be the agency partner to successfully takes our clients into the future."
Carrapichano and Pezisa highlight that they both have an optimistic view of the future, thanks to their shared ideologies. They both share a passion for the advertising industry and, collectively, they believe in leaving a legacy.
"We both love the industry and being positive contributors is important for us. This, coupled with our commitment to creative solutions for commercial success, makes ours a great partnership," adds Pezisa.
"As a self-funded and independent media agency, we can do it our way by giving back and growing. We are currently expanding our footprint in Africa and exploring global opportunities. We subscribe to thenetworkone, a network of independent agencies across the globe with over 2 000 members, giving Mediology a global connection while maintaining our independence,' says Carrapichano.
"We may be the first media agency with an in-house creative team. I look forward to growing the agency and taking it to new heights with Pezisa on board while continuing to drive '#WhereLogicMeetsMagic'," Carrapichano concludes.
For more information, visit www.mediology.co.za
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