The campaign aims to capture the hearts of South African pet owners, while entrenching Marltons as a trusted pet care expert in providing products that promote the happiness and health of owners and their pets. 

"We have always inherently believed that there is an unbreakable connection between pets and their humans," says Gavin Miller, managing director at Marltons. "We are tapping into that connection from the pets' 'paws-pective' and giving them a voice."

"We are so excited to see PNN come to life. Pets and their needs are at the heart of what we do and to see them engage with the public in such a fun and endearing way truly brings the essence of what the Marltons brand is all about to the fore," says Justine Gatter, head of marketing at Marltons.

Marltons adds that it is also deeply invested in helping homeless pets find their forever homes through its partnerships with Woodrock Animal Rescue and their PUP-POP-UPs in Johannesburg, as well as the WOOF Project in Cape Town.

The brand has supported both organisations across various initiatives, while also sponsoring paw-some Marltons hampers with essentials for new owners to take home with their adopted pets.

"Although PNN is a light-hearted take on what our pets are thinking, it also gives us a platform to highlight some of the more serious issues related to animal welfare. Throughout the campaign, we will highlight our animal adoption initiatives, as well as relevant information around pet care," says Miller.

"Our primary objective, as with all our marketing efforts, is to place pet wellbeing at the forefront to ensure our customers have the resources they need so that their pets can lead healthy, fun and comfortable lifestyles and are taken care of in the best way possible," concludes Miller.

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