StarTimes to focus on local content collaboration across Africa

Myke Mwai, StarTimes content director, says that the pay-television broadcaster is planning to cooperate with more content creators in 2022 as they want to utilise their experience to explore new local content genres that would appeal to subscribers.

"We intend to reach out to a larger number of local content creators; this will give us an advantage in generating distinct genres that subscribers will readily relate to as they speak to their daily lives. This is while also ensuring that the content is appropriate for the entire family," Mwai adds.

"This is our first assignment with StarTimes and we are ecstatic that our efforts have been recognised by a pay television platform, demonstrating that local content producers have matured," says Daudi Anguka, CEO of AR Film Productions.

Rembo TV is available in three East African countries, including Kenya, Tanzania and Uganda. This is to provide an enviable platform to market Kenyan productions across the region and is available on both terrestrials.

In Nigeria, as part of the commitment to grow the local film industry, StarTimes is partnering with the Actors Guild of Nigeria (AGN) on content production, with a view to tap into the vast deposit of original African stories yet untold.

According to the company, it is reaffirming StarTimes's commitment to deeper invest in Nollywood.

StarTimes CEO Alex Jian says that the collaboration is very crucial with the growing demand for quality local content by Nollywood aficionados.

"Our new brand vision is to balance our content offering. We know AGN stands for the larger Nollywood market. StarTimes is glad to cooperate with you to bring significant impact to Nollywood as well as grow and ensure that filmmakers have value for their productions," Jian adds. 

AGN president Ejezie Emeka Rollas says that the partnership will open a new window to a different form of entertainment that Nollywood actors have been doing over the years.

Rollas adds, "The partnership will effectively help us to further attract more viewers with our proposed entertainment content as we have full insights into the industry."

"AGN is all about entertainment as members are major influencers with millions of fans and followers around the world. Our goal is to activate the potentials of entertainment as soft power strategy for paradigm change especially in Africa for positive attitudinal change," Rollas concludes. 

For more information, visit www.startimestv.com. You can also follow StarTimes on Facebook or on Instagram.