The announcement follows the culmination of the LottoStar 'May Money Madness' campaign, where Kfm listeners and LottoStar raised more than R750 000 for the Peninsula School Feeding Association.

The Peninsula School Feeding Association says that it provides two nutritious meals daily to learners across the province who would otherwise go hungry. The amount raised will feed 1 331 children for a year.

The radiothon was announced on-air on Tuesday, 31 May by Darren Simpson, host of Kfm Mornings with Darren, Sherlin and Sibs.

"This whole month we've been talking about how something as simple as a meal gives a child a head start in life. Imagine trying to concentrate or remember what you're learning if you haven't eaten. It's such a basic thing, that has such a big impact on their future lives. So we decided that — together with LottoStar — no children in the Western Cape will go hungry in 2022," says Simpson.

LottoStar says that it has committed to match all donations received on Wednesday, 1 June to get to R8-million.

LottoStar director Tasoulla Hadjigeorgio says, "Only R60 a month will provide two meals to a child in need. If you think about it, the price of two cappuccinos can literally change the life of a young person."

Hadjigeorgio concludes, "We are incredibly grateful to the Peninsula School Feeding Association for making this their life mission. Tomorrow we'll aim to ensure their funding for the next year so that they can focus on doing the hard work of feeding our future."

The radiothon will be held from 06:00 to 18:00. All pledges will be facilitated instantly here. Individuals can listen to broadcasting history by:
  • tuning in on the Western Cape frequency 94.5 FM
  • watching on DStv channel 880
  • listening on YouTube audio, or
  • streaming live on Facebook. 
For more information, visit www.kfm.co.za. You can also follow Kfm 94.5 on Facebook, Twitter or on Instagram.