Sebola holds a media studies and communications degree from the University of Witwatersrand.

She also holds a post-graduate degree in business management from Regenesys Business School and a digital marketing qualification from the University of Cape Town. She is currently pursuing her master's in brand leadership.

Her experience in broadcasting and advertising comes from serving in roles within:
  • media strategy and insights
  • category management
  • commercial brand sales management and trade marketing, and
  • serving on the BRCSA TAMS Technical Committee.
JD Mostert, business manager of the PCS Combo, says, "We are delighted to have Sebola on board and excited to work with her in building on the successes and continued growth of both stations."

"She has extensive multiplatform experience — having worked with a wide array of radio and TV stations, contributing to peak performance of brands such as SABC 1, Metro FM, Thobela FM, Munghana Lonene FM, Phalaphala FM and Ligwalagwala FM under the SABC banner," Mostert adds.

"[She also worked with] other heavyweight stations outside the group. With 5FM and Good Hope FM both on a strong upward trajectory, Sebola's skillset and passion will ensure we boost reach, increase impact, move massive audiences and deliver an industry-leading product to listeners and advertisers that is second to none," says Mostert.

"It's a privilege to join two popular powerhouses in South African broadcasting, both platforms with skilled and dedicated teams at the helm," says Sebola. "I'm looking forward to joining forces with them, connecting with and growing our audiences and hosting epic events and consumer activations."

"The aim is to take both stations beyond the greatest successes they've achieved to date, giving our clients a solid return on investment and, above all, playing our part in changing South Africans' lives for the better," concludes Sebola. 

For more information, visit www.5fm.co.za. You can also follow 5FM on Facebook, Twitter or on Instagram.