"SNL24.com is an umbrella site aimed at the rapidly growing middle market sample group made up predominantly from supergroups three and four. It's a first for South Africa and Africa," says Minette Ferreira, general manager of news and lifestyle divisions at Media24.
According to Media24, soccer attracts a dedicated audience of fans who throng to stadiums every weekend and follow news and stories surrounding the sport with relish all week.
Coupled with engaging news and entertaining lifestyle content, SNL24.com aims to reach the majority of South Africa's middle market through this curation of brands seven days a week.
SNL24.com includes three heavyweight titles:
- Soccer Laduma
- KICKOFF, and
- Daily Sun.
It brings together a complementary collective of brands aimed at the middle and upper-middle markets. SNL24.com targets a potential digital audience of 3.7 million. Combined with the established print audiences of 2.1 million within this collective, it offers a comprehensive, integrated and multi-platform communication opportunity for brands.
Media24's latest product consolidates a highly sought-after advertising audience and allows for deep brand collaboration. Individuals are encouraged to register
here.
"Media24 is perfectly positioned to develop this exciting new initiative," concludes Ferreira. "Influential and trusted brands with existing audiences, innovative tech and the support of the group will ensure its success."
For more information, visit
www.media24.com. You can also follow Media24 on
Facebook.