The week-long congress is set to take place from Monday, 22 May to Friday, 26 May in New York.

More than 300 delegates from nearly 50 countries have already pre-registered for the World Congress, while more than 100 speakers have been booked across the week. 

The theme is 'The Midnight Moment,' which aims to be an ode to Times Square and a spotlight on how to maintain focus on a digital embrace amid short-term distractions. 

The event will feature:
  • a conference
  • five workshops
  • two Manhattan media study tours, and
  • the unveiling of the Global Media Awards.

The event includes the following:

'The state of the news industry'
Fireside chats with News Corp CEO Robert Thomson on what journalism needs from generative AI, and New York Times chairperson and publisher A.G. Sulzberger on the state of the news industry.

'What's next in news media'
What will happen next with news media is the focus of an international panel featuring the chief executives:
  • Sinead Boucher of Stuff (New Zealand)
  • Julia Becker of Funke Media (Germany)
  • Frederic Kachar of Infoglobo (Brazil)
  • Catherine So of South China Morning Post (Hong Kong)
  • Praveen Someshwar of HT Media (India), and
  • Gert Ysebaert of Mediahuis (Belgium).

'Generative AI's impact on media'
The impact of generative AI and tech trends will be addressed by Karen Silverman of the Cantellus Group and World Economic Forums' AI global council and Atlantic CEO Nick Thompson, punctuated by case studies from Schibsted and KsTA Media.

'New and old power'
How winning organisations understand how to deploy new and old power — and the impact on legacy news media companies — is the focus of author Jeremy Heimans' keynote.

'Newsrooms and the business of news'
How newsrooms are being brought into the business of news will be spotlighted in a panel featuring chief editors:
  • Nicole Carole of Gannett from USA Today Network
  • Alexandra Beverfjord of Dagbladet
  • Lotta Edling of Bonnier News, and
  • Martha Ramos Sosa of Organización Editorial Mexicana (OEM).

'Trust and media'
Trust as a cornerstone of news media strategy will be addressed by Sally Lehrman of The Trust Project plus case studies from Jennie Baird of the BBC and Claudia Mann of Styria.

'Reaching Gen Z'
How news media can reach Gen Z will be addressed by Lucy Blakiston, founder of Shit You Should Care About, and Rachel Richardson, former head of editorial for Snapchat.

'Growth and subscriptions'
INMA researcher-in-residence Greg Piechota will update members on the latest in digital subscription, punctuated with an interview with New York Times chief growth Officer Hannah Yang.

"The INMA World Congress in New York is an agenda-setting event for the news industry," says Earl J. Wilkinson, executive director and CEO of INMA. "We aim to develop across five days a playbook for revenue and engagement that will better sustain journalism. It is an amazing mix of New York and international players on a single stage."

The event says that practical half-day workshops will be hosted to offer opportunities to engage with the hottest communities in media today. They will look into:
  • digital subscriptions
  • product
  • smart data
  • newsroom innovation, and
  • digital advertising.

The event concludes that INMA New York delegates will have several opportunities to reconnect after more than three years of the pandemic with an opening reception at Tavern On the Green in Central Park and the Global Media Awards dinner at the Harvard Club.

For more information, visit www.inma.org. You can also follow INMA on Facebook and Twitter.