That's after business owner Shantal Jayanathan correctly picked out the 'winning torch' in the lucky draw, with
HOT 102.7FM running a 'grand reveal' that had all nine finalists lined up and given a torch to switch on, with only one loaded with batteries.
"I can't tell you how much this means to me and my business," says Jayanathan. "All I can think about is the hours of lost productivity and working through the darkness just to make delivery in the morning. A huge thanks to ACDC Dynamics and
HOT 102.7FM."
According to the duo, the nine finalists earned themselves a place in the draw by entering on the radio station's webiste and providing details on their business and how the power solution up for grabs would increase their productivity and profitability.
The competition ran on the
HOT 1027 Breakfast show, with each finalist also winning a Waka Waka solar power bank, courtesy of ACDC Dynamics.
The duo adds that all nine finalists also walked away with a R50 000 airtime package from
HOT 102.7FM, ensuring no-one left
HOT House empty-handed.
"This really was about 'giving the power back' to our small and medium-sized enterprises, who play such a huge role in the South African economy," says Lloyd Madurai, managing director of
HOT 102.7FM. "
HOT 102.7FM prides itself on its role as the perfect partner to South Africa's SMMEs and this campaign spoke directly to that."
The Power Partner Promotion with ACDC Dynamics ran for two weeks across
HOT 102.7FM. There was a clear focus on SMMEs, with each finalist being interviewed on air, addressing one of the most topical and pressing issues facing small businesses in South Africa: power.
"
HOT 102.7FM clearly shared our view on what we wanted to achieve with this campaign, as shown by the airtime packages gifted to each finalist," says Colette Harwood, marketing manager of ACDC Dynamics.
"It was about giving back to these small businesses and the audience and target market were just perfect with us, along with the radio station's execution of the campaign, which was great value for money, with lots of added value and a significant return on investment," adds Harwood.
HOT 102.7FM concludes that it is currently celebrating its second birthday and is running an on-air competition to the end of July, playing off the number 'two', that will culminate in two listeners heading to New York on an all-expenses-paid four-night stay in the American city.
For more information, visit
www.hot1027.co.za. You can also follow
HOT 102.7FM on
Facebook,
Twitter or on
Instagram.