The super-regional shopping centre in Waterfall City remains the undisputed mall of cool choice. This is according to more than 12 000 South Africans between the ages of eight and 24 years who participated in the leading youth market specialist, 'HDI Youth Marketeers' annual survey.
"The survey is considered the most authoritative yardstick of youth brand perception within local marketing circles," says Leemisa Tsolo, head of asset management for Attacq Limited.
"With an annual spending power of approximately R120-billion, this demographic represents real economic clout. Equally important is its active social media presence on platforms such as TikTok and Instagram and the commensurate impact this has on influencing leadership and shaping popular opinion," adds Tsolo.
"These are the early adopters and trendsetters of the consumer behaviour cycle — where they go, the rest follow," Tsolo says.
The mall says that it recognises the importance of remaining attractive to this sought-after consumer by continuously updating and refining its retail offer and its promotional mix.
"We are as determined to retain our position as the continents' most cosmopolitan and sought-after shopping destination as we were when we opened seven years ago. We are delighted that this vision is recognised annually by one of the market's most difficult-to-please customers," Tsolo concludes.
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