It is no secret
that video content has grown a lot
People love watching videos! Whenever we watch a video, it can be easy to forget that someone filmed it. Shocking, I know.
With this rise in video content, you would think that freelance videography
is a popular and well-known career choice within media. The truth, though, is that most people think of writing
when they think of freelancing in the media space.
Yes, writing is a big part
of the freelancing world, but it doesn't have a monopoly
on the media. Videography earned its spot at the table. Pause, because Alrika Möller from media update is unravelling freelance videographers' place in the media — scene by scene.
What does a freelance videographer do?
If you haven't figured it out just yet
, a freelance videographer films footage for different projects and clients
The process goes a little something like this
contacts the videographer asking them to film footage
of a specific event. They stipulate what kind of footage
they want and what they are planning to use it for.
The videographer shows up at the event with a lovely
set of equipment and starts filming anything and everything
the clients have asked them to film. Once the event is finished, they go home and look at the footage they have gathered. Some
freelance videographers then edit the footage according to the client's requests, while others just hand the footage over.
It basically comes down to the services they provide
and the requests of the client.
When all is finished
, the clients pay them for the footage, and it is all done and dusted
What do you need to be a freelance videographer?
This topic can lead to great debate as some people believe that talent and a good camera
are all you need. There are those who believe that knowledge is power
and equipment makes all the difference
If you fall in the second group, then an education is for you
. The most common education for a videographer
is a film or art school
with a focus on filming and camera work
, as some clients ask you to edit the footage as well.
A common move for videographers is to work as an assistant or apprentice
for a well-established videographer and learn the tricks of the trade
before you go out on your own.
Where do freelance videographers fit into the media space?
Freelance videographers can fall into a wide variety of categories,
from wedding videography to filming corporate training videos and everything else
in between. When it comes to the media space, however, there are a few specific standouts
. News videography
This one is a little self-explanatory
. News stations and channels are not always
able to get to every newsworthy event or get the footage they want and need. That is where freelance videography
If being a news videographer is your fancy
, there are two main ways to go about it. In some cases, the news station contacts the videographer and asks them to film something specific
for a segment in the news.
Another way to go about it is to keep your ear on the ground
and yourself well informed
so that you can go to the breaking news situations
to film your footage. You can contact the news station or channel, offering them the footage at a fee
. Sports videography
As much as we wish it entails videography as a sport, it does not
. Sports videography is the filming of sporting events and teams
This could be anything from a World Cup Final
to a team looking to get some behind-the-scenes
Sports videographers can follow the same routes as news videographers by waiting for the call or making the calls
The main clients for sports videographers are television programmes or Youtube and social media sports pages. In recent years, the concept of posting sports podcasts on Youtube has become quite popular
, and these podcasters or shows sometimes need footage of the game
to add context.
Sports teams themselves often hire videographers to film the athletes playing or training
in order to use it for their websites or attract sponsors
. Events videography
Big events are inevitable. Concerts, festivals and expos happen all year round. These events can be a videographer's bread and butter
as there are a wide range of clients looking for footage of such events.
The hosts and planners of the event often use the footage on their websites as a way to showcase their past work
. They also use the event footage for social media pages
and PR campaigns.
Another use for the videographer's footage is news channels
and discussion pages. Whenever a big event happens, there is a chance that some news station or television programme wants to talk about it during a pop culture segment
Videographers can purchase their own tickets and make their own opportunities
by going to these events and filming everything they can to be used by whoever needs and wants it.
Otherwise, they go as a commissioned videographer
and get their ticket provided by the client. Corporate videography
Some companies have their own videography departments, depending on their needs and budget, but most companies don't require daily videography
. Therefore, they make use of freelance videographers.
These videographers film anything from:
- in-house training videos
- product tutorials
- company events
- big announcements, to
- charitable efforts.
Companies then use this footage as part of their website and social media or for marketing efforts and press releases.
When it comes to videography within the media world, the possibilities are endless
Have you ever used a freelance videographer? Let us know in the comment section below.
The media world is a vast space filled with a great deal of industries and opportunities. If you are looking for more insight into different aspects of the media, start off by checking out these Careers in radio.
*Image courtesy of Canva