Maseko, an alumni of Mail & Guardian's 200 Young South Africans list, has also worked in the world of luxury brand communications, including global cosmetics brand MAC, G.H. Mumm, Martell, Italian Gin Malfy and local luxury gin brand Inverroche.

At YourLuxury Africa, Maseko will head up content across the magazine's monthly print edition, the website yourluxury.africa, the platform's social media channels, as well as showcasing the world of luxury through the brand's events platform the YLA Lounge.

Maseko says her vision for YourLuxury Africa stems from an interest in depicting what a contemporary Africa looks like in 2023 and beyond and, most importantly, to tell that story from an African perspective.

"Africa's luxury credentials can be traced back thousands of years, if not more, to the era of economically powerful rulers and dynasties that dominated in the trade of fine goods (which we now know as luxury products) and the export of highly refined expressions of culture in literature, textiles, sculpture, etc.," says Maseko. 

"I want my time at YourLuxury Africa to perfectly capture our continued legacy of creative prowess in real-time. By featuring and celebrating the moves and shifts Africans make in all aspects of luxury, the stories we tell ensure that our influence continues to reverberate across the world. I want the way we live and savour the best of life in these current times to be a well-archived and un-erasable future testament preserved on the pages of YourLuxury Africa," Maseko adds. 

Jacquie Myburgh Chemaly, editorial director of YourLuxury Africa, says Maseko's appointment was an exciting next step for the media platform.

"We are delighted to have someone with Maseko's experience and vision at the helm of our new luxury media platform. She brings with her a wealth of knowledge and media savvy and the team looks forward to bringing to life her vision for luxury media on the continent of Africa," says Chemaly.

YourLuxury Africa managing director Yvonne Shaff welcomed Maseko, saying that, globally, the world of media was going through massive changes, and as a new media player, YourLuxury Africa was perfectly poised to showcase a contemporary way of thinking.

Shaff says, "With an editor of Maseko's calibre at the helm, YourLuxury Africa looks forward to taking our readers and commercial partners on this journey into a new world of luxury media."

"As an 80s baby, I'm part of a unique sect of millennials some are calling 'the bridge' because we've lived through several critical shifts in political, societal, cultural and most memorably technological advances. We have seen the world move from using floppy disks to USBs to the cloud in one lifetime, so bridge millennials are fluent in change and quite invigorated by it," says Maseko. 

"Media has taken me on a similar journey since my first taste over 15 years ago, and I'm optimistic about the changes that have occurred over the years," Maseko adds. "I grew up at the peak of American and Western influence dominating the media landscape in South Africa, and now I get to not only consume but also produce content that is uniquely inspired by our own lived reality, and that's incredibly exciting." 

Maseko says, "I'm also excited by the changes taking place in the world of publishing that make it a much more diverse space where smaller players can enter the field of play and thrive, particularly in the digital sphere. I believe the more voices there are, the richer the experience for readers."

"Africa is primed to take charge of the world's increasing gaze on us by owning how our narrative is depicted, and the media most certainly will continue to play a pivotal role in recording this shift in the zeitgeist as it happens. I'm excited to be a part of that," concludes Maseko. 

For more information, visit www.yourluxury.africa. You can also follow YourLuxary Africa on Facebook or on Instagram.