With all of the technological advancements and the modern ways people are consuming media, it is imperative for traditional forms of media to grow and adapt to stay relevant. 

Newspapers and magazines are going digital, and TV is moving over to streaming platforms. When it comes to radio, stations need to embrace social media with open arms.

Read on as media update's Saads Abrahams unpacks why social media is important for radio stations.

Turn passive listening into engaged participation

Brands and businesses spend a lot of money on advertising, and when it comes to advertising on radio, you can reach a wide audience — that is, if they are paying attention

A great way that radio stations make use of social media is by also sharing these ads on their social media platforms (for an additional cost). This is a great incentive for advertisers to reach their audience on-air and online! 

Entice listeners

A brilliant way that radio stations can make use of social media is by enticing social media followers to hop on to their stations and listen to current or upcoming shows. 

A few ways this can be done are:
  • sharing some insight into topics that are going to be discussed
  • asking questions that were brought up on current shows
  • calling on listeners to share their opinions online, and
  • posting about a giveaway or competition
Whatever you post about, make sure you add a call-to-action for the viewer to tune into the station!

Amplify your reach and boost your engagement

Social media is an exceptional tool that will allow radio stations to reach an even wider audienceespecially if they are local radio stations

By creating a strong social media presence, stations are able to boost their engagement both on and off the air. 

This is the perfect method to create brand recognition and a loyal following!


Which radio station do you think has a social media platform that is killing it? Let us know in the comment section below. 

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Is radio and PR your jam? Be sure to take a look at our article on Why radio is a great PR communication tool — in 300 words or less.
*Image courtesy of Unsplash
**Information sourced from: Zimmer Communications and Linkedin