According to the duo, this agreement is part of Paramount's strategy to expand the Paramount+ brand in more ways around the world.

This includes making it available as a direct-to-consumer streaming service through bundled partnerships in key markets as well as through branded destinations in local markets through licensing deals. 

The duo adds that the branded destination offers African audiences direct access to new and returning television series, as well as feature films and marks the debut of the Paramount+ brand in pan-Africa.

MultiChoice viewers will have access to content from:
  • CBS
  • Paramount+ Originals
  • SHOWTIME®, and
  • Paramount Pictures. 
They will also find iconic films and hit television series, such as:
  • YELLOWSTONE
  • 1883
  • 1923
  • POKER FACE
  • SPECIAL OPS: LIONESS
  • LAWMEN: BASS REEVES
  • upcoming new series LANDMAN, and
  • returning series like SURVIVOR. 
Branded areas are currently available via:
  • Cosmote in Greece
  • Streamz in Belgium
  • Blast TV in the Philippines, and
  • JioCinema in India.      
"The expansion of our long-standing relationship with MultiChoice from a traditional licensing deal to a fully dedicated, Paramount+ branded destination on the platform is a testament to the tremendous effort of Paramount Global to continue to build the offering from multiple content pillars," says Lisa Kramer, president of international content licensing at Paramount Global Content Distribution.

"Consumers in the growing African market already equate Paramount with quality entertainment, and we're thrilled to now offer them a devoted space in which they can both access their favorite programming and discover new hit titles," adds Kramer. 

"MultiChoice is excited to expand our partnership with Paramount Global to bring the Paramount+ brand to African audiences through our platform," says Nomsa Philiso, CEO of general entertainment at MultiChoice South Africa.

"This agreement reflects our commitment to providing our viewers with world-class entertainment options and expands our offering with iconic content. We are proud to offer African viewers direct access to a dedicated space where they can enjoy their favourite programming and discover new hit titles, further enriching their entertainment experience," concludes Philiso.

For more information, visit www.paramount.com. You can also follow Paramount Global on Facebook, LinkedIn, X or on Instagram.

*Image courtesy of contributor