The studio is responsible for commercial content campaigns published on News24, Netwerk24 and other news titles in the Media24 stable, says Brand Story.

"We've come full circle," says Jerusha Raath, head of Brand Story. "After spending time learning from our colleagues in Media24's sales and lifestyle divisions, we're re-energised and ready to offer industry-leading campaigns to our advertising partners."

Since its establishment in 2016, the digital content studio says that it has racked up numerous awards for native advertising, most recently the silver award for Studio of the Year (under 20 employees) at the Native Advertising Institute Awards in Copenhagen.

According to Brand Story, some of the studio's highlights include:

  • winning gold in the same category in 2023
  • an award-winning partnership with Nedbank for commercial projects 'Behind the Business Headlines' and 'See the Bigger Picture', and
  • Rich Media wins at INMA's Global Media Awards for its Swipe Cards and Catalogue products, as well as the 'Sponsors of Brave' (Adcock Ingram OTC) and 'Anthem' (OUTsurance) projects.

Looking forward, Brand Story says it offers world-class native content solutions to clients looking to advertise within Media24's various industry-leading news environments — with an emphasis on digital content.

"Content is a strategic pillar for our news business and it is great to be supported by this award-winning team. Their work over many years speaks volumes and we look forward to offering world-class content solutions to our advertisers over the coming months and years," concludes Rika Swart, general manager for Media24 News.

For more information, visit www.brandstory.24.com or contact brandstory@media24.com. You can also follow Brand Story on Facebook, LinkedIn, X, Instagram, or on TikTok. 

*Image courtesy of contributor