The value of scripts in podcasting is widely debated. Some hosts swear by them and others believe that it's a waste of time. The truth probably lies somewhere in the middle, and every host needs to decide for themselves. That's why we're helping you determine the value of scripting your podcast.
A podcast script usually contains the main talking points and their supporting statements that a host wants to touch on.
This document can help or harm your results, and the outcome depends on a combination of factors that are unique to your show.
media update's Joreke Kleynhans helps you consider whether the ROI of scripting is worth it for you.
Podcast Contents
For informative, factual podcasts, a script will bring a good ROI by improving the structure and coherence of your show.
Podcast types that can particularly benefit from scripting include:
- true-crime
- education
- meditation, and
- news.
However, in some cases, scripts can harm ROI. Trying to stick to a pre-written script can easily get in the way of authenticity and conversation.
Such podcasts include:
- interview podcasts
- advice podcasts, and
- conversational podcasts.
Episode Length
Whether you want to keep your podcast episode short or are planning a longer release, scripting — at least to some degree — will help you hit your marks.
For long episodes, the ROI of scripting will be easily understandable content and engaged listeners despite the length of your recording. It will prevent you from repeating information or making floating statements.
If you want to keep episodes short, a script can help you prioritise information and avoid filler words and phrases. As a bonus, this will cut down on your editing time!
Audience and Niche
A diverse audience and a show with general discussions of things like lifestyle, give hosts more leeway in terms of content. The audience probably listens because they enjoy your commentary or personality. In this case, a script isn't necessarily crucial for success.
However, a very specific niche brings an audience that is particular about their expectations of your show. For success, you need to stick to the topics your audience prefers and a script will make that much easier.
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